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While the more prevalent and longstanding loyalty and reward programmes encourage members to collect a sort of points exchangeable for gifts, vouchers or other types of rewards, newer yet lesser known cashback programmes offer registered users the opportunity to make financial savings and withdraw real cash.
By adopting blockchain technology, the weeGroup is aiming to enhance its existing, fully operative cashback business model, as well as expand its capabilities by including increasingly widespread technologies such as mobile payment.
The application of blockchain technology to the wee cashback programme will differentiate it from its competitors, reduce costs, get rid of inefficiencies for all parties involved and introduce new functionalities, creating a powerful peer-to-peer system.
Start: 15th January 2020
End: 29th January 2020
Whitepaper: Read whitepaper
Role of Token: Provides users (both merchants and customers) access to the new, blockchain-enhanced wee Marketplace.
Product Status: ICO
ICO Category: Business ICO
Team Leads: Leo Thomas Schrutt – Chairman of the Board, Tobias Engelsberger – CTO, Ewald Schmutz, CFO, Judith Behr – COO
Token Symbol: WMA
Where to Buy token: Wee Website
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